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In a statement, Publicis Groupe explained that its offering will utilize the holding company’s connected capabilities to create an end-to-end customer experience incorporating creativity and supported by the infrastructure of its scalable offering in Europe that offers nuance to local markets. An expansion of its existing relationship with Mondelēz, which includes media duties in the U.S., China and Southeast Asia, Latin America, the Middle East and Northern Africa and creative for biscuits and gum brands, Publicis Groupe will integrate content studios with the holding company’s existing Power of One team for Mondelēz International. “We are delighted to not only be expanding our partnership with Mondelēz International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience,” Publicis Groupe client lead Fran Pessagno said in a statement. “The model will draw on the strength of our connected capabilities across creative, media and production at Publicis Groupe.” The appointments are effective immediately, with phased transitions beginning at the start of next year and finalized transitions anticipated by the end of 2021. The European region represents about half of the content production budget, according to a source with knowledge of the account. “We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich you could try here taste appeal and delivering content fit for platform and purpose,” Mondelēz International agency ecosystem leader Meghan Johnson said in a statement. “For Mondelēz International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem.” The appointment follows a review that included Accenture Interactive and WPP, according to a source with knowledge of the process. WPP clarified that while the holding company works with the client on various aspects of creative and media, it was not incumbent on any creative production duties pertaining to the review while declining to comment on whether WPP participated in the review process. [Insurance] [Construction]

DATA: South Australians made the most of being at home by tending to the garden or getting ahead on household chores. Photo: SA Water DATA: South Australians made the most of being at home by tending to the garden or getting ahead on household chores. Photo: SA Water SA Water says South Australia's lockdown coupled with recent warmer weather resulted in the state's water consumption reaching its highest daily figures since March last Thursday. Demand for water on the first day of the lockdown, which also saw temperatures in Whyalla reach 39.8 degrees Celsius as other towns across the state hovered in the mid 30s, saw water use rise to 982 million litres - about 30 per cent higher than the daily average of the previous week. SA Water's senior manager of media and communications Joshua Zugajev said that was likely due to people making the most of being at home by tending to the garden or getting ahead on household chores. "We typically observe a trend between warmer weather and water consumption, and it seems with the majority of our community staying home to help stop the spread of COVID-19 during the recent lockdown, we may have had more time to water the garden or get through an extra load of laundry," he said. "Our morning water consumption pattern also shifted during the few days of lockdown, indicating that many people enjoyed a sleep-in and avoided the usual morning rush of showering and preparing breakfast. "Looking at our Morgan to Whyalla Pipeline, which supplies Morgan and several towns through to Port Pirie, Port Augusta and Whyalla, water usage spiked to 155 million litres on Thursday - the highest daily amount for the month so far." He said in comparison to Adelaide, which usually comprises two-thirds of the state's overall water consumption, water use increased by more than 35 per cent to around 630 million litres per day during the three-day lockdown when compared to the five-year daily average for November. After the first two months of the state's initial lockdown earlier this year, SA Water data revealed how showers and toilet flushes peaked two hours later than normal in the morning. Mr Zugajev said a similar pattern formed during last week's lockdown, with the utility's Christies Beach Wastewater Treatment Plant experiencing a sharp rise in flow.